Pop sometimes happy, sometimes sad.
 

SUGICH is a contemporary pop singer-songwriter and audiovisual artist who since 2016 has made his way into the international indie pop scene. 

Forbes Mexico magazine named one of his releases as one of the best of 2020.

He has performed in different cities across the country, and in his hometown Hermosillo, he has done so in festivals of international stature such as Fiestas del Pitic, where he has sung in front of more than 15,000 people.

He has shared the stage with artists such as Caloncho and Aterciopelados.

Sugich has collaborated with international brands such as Converse and Adidas.

His music is “melancholy to dance to”, an eclectic pop with tinges of electronica, hip hop, trap, R&B, corrido, Mexican music and more. 

Sugich accompanies his songs with music videos directed by him, which take the stories of his songs to other senses. 

He is currently preparing his third studio album, which will be released in 2025.