SUGICH es pop con raíz mexicana y colmillo urbano. 

Cantautor y artista audiovisual (Hermosillo, Son). Su música es melancolía para bailar: una mezcla de pop, música mexicana, corridos, electro, trap y R&B. Cada canción se expande a lo visual con videos dirigidos por él mismo, llevando sus historias a otros sentidos.

Se ha presentado en México y Estados Unidos, con su gira "Es Tan Easy Ser Feliz" y en festivales internacionales como Cervantino, Breaking Sound, Fiestas del Pitic. Ha colaborado con marcas como Adidas y Converse y revistas como Forbes México han reconocido su música como de lo mejor del año (2020). 

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SUGICH is pop with Mexican roots and urban flair. 

Singer-songwriter and audiovisual artist (Hermosillo, Sonora). His music is melancholy for dancing: a mix of pop,  electronic, regional Mexican, corridos, trap, and R&B. Each song expands visually with videos directed by himself, bringing his stories to other senses.

He has performed in Mexico and the United States with his tour “Es Tan Easy Ser Feliz” and at international festivals such as Cervantino, Breaking Sound, Fiestas del Pitic. He has collaborated with brands such as Adidas and Converse, and magazines such as Forbes Mexico have recognized his music as one of the best of the year (2020).